Captain’s Log

CREATE A POSITIVE USER EXPERIENCE

Posted by Eric McGehearty

Let’s talk about User experience, or UX. So why is it so important? I think it’s pretty obvious that we want the website to appeal to our viewer, but that’s not to say we want a beautiful website. Yes, we want an attractive website, but I want a website that actually functions, that has a functional user face that’s easy for consumers.

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WHAT EVERYONE OUGHT TO KNOW ABOUT REPUTATION MANAGEMENT

Posted by Eric McGehearty

Have any of the below happened to you? You or your business have scathing reviews on sites like Yelp or TripAdvisor Your business or product are the recipients of fake Amazon, Facebook or Google reviews When someone searches your name, all the links that come up on page 1 are from negative articles These are just three instances where online reputation management (ORM) comes into play. You can think of ORM as a specialist subset of SEO that deals with ...

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