Marketing Your Retail to Go Services

With Texas Governor Greg Abbott’s most recent executive order (April 17, 2020), our state’s non-essential Texas retailers can begin offering “retail to-go” services this Friday. This is a fantastic opportunity for retailers to recoup some of the revenue that was lost over the past month when stores were shuttered. So what is your plan for marketing your retail to-go program?

5-Point Checklist to Get Your Website Ready for the New Year

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Mobile-First Indexing & Mobile-Friendly Websites

Many business owners don’t understand that their website, even if it’s viewable on a mobile device, might not be mobile-friendly. A website is mobile-friendly if it’s been designed to be properly displayed on a mobile device, such as a smartphone or tablet. This means it can be read, navigated, and all essential functions utilized on a phone or tablet without the user having to pinch, rotate, or enlarge. If your website isn’t mobile-friendly, you’ve probably been missing out on traffic, …

Micro-Moments: Breaking Down ‘I-Want-To-Buy’ Moments

Micro-moments are the small instances each day when someone uses a mobile device to quickly search for a bit of desired information. One type of moment, called an “I-want-to-buy” moment, centers around using internet searches to help with purchasing decisions. These moments present a massive opportunity for companies looking to attract buyers.

Micro-Moments: Breaking Down ‘I-Want-To-Do’ Moments

Mobile devices, and especially smartphones, have revolutionized the way we use the internet. Online searches are now faster and more focused than ever before, often taking only a minute or two. Being able to provide what users are looking for in a quick, digestible manner is the core of online marketing today. The brief moments people spend online are referred to as “micro-moments.” Google has divided these into four categories, one of which is “I-want-to-do” moments.

Google Pushes Map Pack DOWN With Organic Results

UPDATE: Our discovery was picked up on 09-15 by Barry Schwartz at Search Engine Roundtable with comments from others in the industry. Many are already familiar with Google’s Local Map Pack. Originally known as the ‘Local 7 Pack’, where 7 local businesses were featured, we saw it cut down to just 3 being featured in August 2015. Landing a spot in the Map Pack, whether it’s been 7 or 3 listings, has provided local businesses many benefits, including: 1. Enhanced visibility in …

Why Are Video Advertisements Important for My Marketing Strategy?

With sites like YouTube receiving vast amounts of traffic every hour of every day, video advertisements have become much more prevalent on the internet. Whether it’s a 13 second ad before a streamed video or a URL sent via email, video advertising is an engaging, memorable, and cost-effective way to promote your brand on the vast sea of the internet marketplace. Here are a few reasons why:

What Is the Purpose of Content Marketing?

Content marketing has become a valuable part of online marketing campaigns, but many companies might wonder why. It might not be immediately clear exactly what content marketing is or what it’s meant to accomplish. Others might feel like they have an idea, but actually go about it in the wrong way.

4 Tips to Get the Most Out of Reputation Management

In a world where smart phones and wireless internet exists, people are finding more and more avenues to share their ideas, experiences, and opinions. Whether it’s through social media, on your website review form, or any other of the various business pages where you brand is represented, people have ample opportunity to talk about their experience with your products or services. Of course, no one gets upset when something good is being said, but when it comes to maintaining the integrity …

5 Practical Reasons to Do PPC in 2018

When it comes to promoting your brand online, one of the most powerful tools at your disposal is pay-per-click advertising. There are several very practical reasons for incorporating PPC into your overall online marketing strategy, five of which are explained below.