Everyone, from fortune 1000 companies like Apple and McDonald’s all the way up to companies in industries like high fructose corn syrup, finds it necessary to revamp from time to time. Even creative agencies like Globe Runner, who recently went through a repositioning of its brand, know when it’s time to make a perceptible shift.
So this one blew me away. Amazon just bought Whole Foods for $13.7 billion. There may have been hints that we could have seen something like this happening. In a previous blog, I talked about the Amazon Go Store in Seattle where you can go grab your food item, like a sandwich or an apple, and walk right out of the store and they will charge your Amazon Prime account. So my real shock might have just been in the …
Let’s talk about User experience, or UX. So why is it so important? I think it’s pretty obvious that we want the website to appeal to our viewer, but that’s not to say we want a beautiful website. Yes, we want an attractive website, but I want a website that actually functions, that has a functional user face that’s easy for consumers.
IN a nod to the times and surging demand for SEO services, Globe Runner unveiled its new logo, part of a branding and corporate identity refreshing exercise that started in May 2014. The new brand was produced by upcoming Texan design shop Steadfast Creative. The rebranding was prompted by unprecedented demand for strategic SEO services, particularly in the booming DFW market. Globe Runner is poised to meet its 2014 revenue targets by the third quarter of the year. The bump in …
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