A Lawyer Moved His Website To a .ATTORNEY Domain Name. Here’s What Happened.

Eric Block is a personal injury attorney in Jacksonville, Florida. While he’s handled many cases and clients expertly, he was having trouble getting the word out about his law practice. The market for legal services in Northeast Florida is highly competitive; other attorneys and firms were spending millions of dollars a year in ads. How would he compete without massive radio and television spends? Eric decided to take an innovative online marketing approach by relaunching his website under www.Jacksonville.Attorney, which …

A Car Dealership Moved to a .CARS Domain. You Won’t Believe What Happened Next

When St. Louis Motorcars, a luxury automotive dealership in Missouri, decided to move their existing website from www.STLMotorcars.com to www.STL.CARS, no one knew what would happen. The website’s traffic would be redirected to the new web address, but when it came to the adoption of their new URL on the web, and how the search engines would treat it, was anyone’s guess. In an effort to understand how the internet search engines, such as Google, deals with the new Top …

Calculating Return on Investment with Search Engine Optimization in Mind

Determining your potential return on investment (ROI) with search engine optimization (SEO) is fairly straightforward. Better yet, by considering the potential search volume that best fits your business, we can provide an accurate ROI picture before any money is spent! First, we find the words that are most relevant to your business and will likely bring you more business.  We use the Google Keyword tool to see how many people search for those words every month. (Check out my previous …