Filter Bubble

By and large, most folks enjoy feeling special. We want to be catered to, and we like to have unique, one-of-a-kind interactions with others. Many shopping and social media platforms have picked up on this phenomenon and have designed their websites and apps to give their users a “personalized experience.” By analyzing your browsing history and search queries, groups and businesses can often deduce the kinds of things that you like, dislike, are intrigued by, or scroll past without a …

Google Algorithm Update

The average layperson probably doesn’t give much thought to Google’s search algorithm. As long as they can type their query into the search bar, hit a button, and get relevant results, then they’re happy! However, most business owners and professional bloggers have a vested interest in making sure that their site shows up on the first page of the Google’s search results. If you’re part of the aforementioned demographic, then it’s actually essential for you to know how Google finds …

Google Arcade

Do you remember Google Buzz? It’s okay if you don’t; this web-based service was launched all the way back in early 2010 and was discontinued in late 2011 after failing to achieve the same recognition as other social media platforms. It was replaced by Google+…which, as most of us know, also never really took off the way Google expected it to. However, as the old saying goes, “Third time’s a charm.” Could Google be gearing up to give this sort …

Google Duplex

A lot of people grumble when they call a business or customer service line and wind up talking to a recording instead of a real person. But how would you feel if you spent several minutes conversing with someone on the phone and then later learned that the “person” you spoke to was actually a computer? This may sound like something straight out of science fiction, but with the advent of Google’s new technology, this scenario may become more and …

Digital Marketing Trends to Rule 2018: Q4

Part 4 of a quarterly digital marketing guide from our agency experts. They say all good things must come to an end. In this final segment of our quarterly digital marketing trends for 2018, we’re committed to helping you complete the year on top of the world. For the last time this calendar year, we’ve used our collective brainpower to construct a snapshot of the digital landscape. Flashpoints in SEO strategies and social media marketing, as well as PPC and …

Google Lens

If you’re a user of the Amazon app, you may be familiar with their barcode scanner. As its name implies, this feature allows you to use your phone camera to scan an item’s UPC code and—if that item is available for purchase on Amazon—take you to a page where you can purchase it. This option is incredibly handy (especially if you’re a fan of comparison shopping), but what if you could use image recognition technology to take that whole idea …

Google Maps AR

Are you a fan of Google Maps? A lot of us use it in our daily lives for road navigation and urban exploration purposes; younger people may not be able to imagine what life was like before we had it at our disposal. The app is also a great way to find reviews and recommendations for different establishments, helping us choose where we’d like to shop and eat. However, while it’s one thing to be able to utilize “the wisdom …

Insta in App Pay

Have you ever seen a selfie of a friend (or celebrity) on social media and immediately wanted to comment, “Where did you get that shirt?” Or noticed a single knick-knack in a composed lifestyle shot and been frustrated when you couldn’t seem to find that one item on the retailer’s website? Or overall just wished that you could tap on a photo of something (anything!) and have the option to ‘add to cart’? If you answered yes to any of …

Musical.y

Even if you wouldn’t describe yourself as much of a singer, many of us still enjoy lip-syncing—especially if you can really lose yourself in the performance! Musical.y is an app for everyone’s “inner diva;” it lets you record lip-syncing performances and share them with other users. It’s an app that’s very popular with women ages 12 to 24—and the makers have recently begun experimenting with allowing companies to advertise on the platform. In today’s video, we’ll discuss Musical.y and the …

Netflix Invests Big in Billboards

Remember back when Nextflix was just a mail-away DVD rental service? Things have certainly changed since then! Nowadays, with the company retaining existing subscribers and courting new customers by offering an enormous library of streaming videos and critically acclaimed original programming, it’s apparent that the company is a major player in the entertainment industry. Their latest acquisition may seem a bit puzzling, though: a billboard company. In today’s video, we’ll discuss Netflix’s recent $100 million purchase—and more importantly, we’ll explain …