Musical.y

Even if you wouldn’t describe yourself as much of a singer, many of us still enjoy lip-syncing—especially if you can really lose yourself in the performance! Musical.y is an app for everyone’s “inner diva;” it lets you record lip-syncing performances and share them with other users. It’s an app that’s very popular with women ages 12 to 24—and the makers have recently begun experimenting with allowing companies to advertise on the platform. In today’s video, we’ll discuss Musical.y and the …

Netflix Invests Big in Billboards

Remember back when Nextflix was just a mail-away DVD rental service? Things have certainly changed since then! Nowadays, with the company retaining existing subscribers and courting new customers by offering an enormous library of streaming videos and critically acclaimed original programming, it’s apparent that the company is a major player in the entertainment industry. Their latest acquisition may seem a bit puzzling, though: a billboard company. In today’s video, we’ll discuss Netflix’s recent $100 million purchase—and more importantly, we’ll explain …

Podcasts: NPR

Are you a fan of podcasts? In recent years, streaming audio has surged in popularity, giving traditional, “terrestrial” radio a serious run for its money. Still, the two aren’t mutually exclusive. Some media firms produce content for both podcasts and terrestrial radio stations. NPR is one such company; folks who enjoy the popular shows “Radiolab” and “This American Life” can choose to access new episodes through either traditional radio or the internet. In this video, we discuss NPR’s recent acquisition …

What Does GDPR Mean for my Business?

GDPR. You may have heard of it, but what does it mean for your business? Globe Runner CEO Eric McGehearty explains. What questions about digital marketing or content marketing do you have? We want to know what you want to know.

The Curious Entrepreneur

I am so proud to announce my new show, The Curious Entrepreneur. I hope all of you enjoy. What questions about digital marketing or content marketing do you have? We want to know what you want to know.

Emotional Marketing

Emotions are always at the core of decision making when a customer chooses one brand over the other. This is known as emotional marketing. With Black Friday right around the corner, keep an eye on what REI is about to do with their #OptOutside hashtag campaign. They know where there customers are, and they communicate with them at their level. How can you invoke emotions in your marketing?

Listen Up! Voice-Activated Marketing Is Here

The day after this year’s Super Bowl, headlines were not just dominated by the New England Patriots’ stunning comeback from a 21-3 halftime deficit; What was stunning was the effect of Google’s one-minute TV ad for its Google Home appliance.  It was a promotion that just kept on going right into news media headlines and all over social media for about 36 additional hours.

Which Half of Your Marketing is Working?

Have you ever thought to yourself, half of my marketing works just don’t know which half? It’s a common problem that marketers run into and owners definitely face. Some have tried to conquer that problem and I will say there are a lot of things that can be done to figure out which half of your marketing is working.