Book Review: Meatball Sundae by Seth Godin

With our first video blog post of the year, I wanted to review one of the marketing books I read in 2010. Seth Godin’s ‘Meatball Sundae’ was an informative read about new internet marketing strategies and how these tactics should be applied to a modern, growing business model. Employing case studies from 37 Signals, the creators of Basecamp, and, Seth explains why reaching the correct audience through these new marketing strategies trumps outdated means of traditional marketing.

Blogging Your Brand, Part 1: Why Bother Blogging?

One of the easiest ways for your company to enter the social media sphere is through establishing and maintaining a company blog. This is an excellent communication channel between you and your customers, your investors, or the general public. In a rapidly shrinking world, thought leadership is the most important product you have. With a company blog, you control the tone, topics, and style of your company’s voice online in a way you can’t with a third-party site like Facebook …