December Monthly Summary

Globe Runner SEO Year in Review Before we look ahead to the New Year, we felt it appropriate to spend a moment and review some of the successes of 2012.  A banner year in many respects, some of the largest changes came internally, where three of our own were promoted to new positions, with the advancement of Cody Sharp to SEO Team Lead, Felipe Rocha to Lead Developer, and Damon Gochneaur to Director of Marketing.  With strong leadership in place, …

November Monthly Summary

Globe Runner SEO Updates November has been a busy month with some internal changes including the format of our monthly and weekly reports.  Do not be surprised if the reports you see in January are formatted differently than what we have previously sent out. Continuing our season of networking events, our SEO Team Lead, Cody, went to the Dallas Digital Summit. The speakers at the Summit had a central theme around the wealth of data that is provided with digital …

October Monthly Summary

Globe Runner SEO Updates October was a month full of conferences and networking events at Globe Runner.  At these events we have picked up at least four new books each.  We have been reading and learning constantly over here. This is going to be a different kind of monthly summary.  Rather than highlight several of the articles we are reading about search, we are going to provide some of the key insights we took from the events we have attended. …

September SEO Update

September Monthly Summary  Google Updates On September 27, Google released a Panda algorithm update and an Exact Match Domain (EMD) Update.  The EMD update targets domains that exactly match the search terms they hope to be found with and devalues those domains.  For example, domains such a playscrabble.net and purses.com which previously ranked #3 for their respective exact match phrases (“play scrabble” and “purses”) have now been dropped out of the top 10 search results.  The following graph illustrates the …

August SEO Update

State of the Search Industry Update August was another month without a published Google update list so this month’s update is more of a “state of the industry” update.  According to the State of Search Marketing Report 2012, search has grown 19% since 2011 and is predicted to reach an estimated $23 billion dollars by the end of the year.  This growth is expected to continue at a 13% rate through 2013.                 …

July SEO Update

Google Updates After a silent June, Google announced 86 changes/updates to their search algorithm this past Friday.  As usual, we are going to highlight the changes that we are most interested in because they result directly to how we optimize and grow our clients’ web presence.   No matter the changes, we are keeping up with what effects your rankings.  There are several updates reinforcing that fresh, unique, and useful content is of the utmost importance to continuing to rank well.  …

Eric McGehearty New VP Sponsorship for DFWSEM

FOR IMMEDIATE RELEASE Office: 972-538-0260 Dallas, TX December 6, 2011 – The Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) held its annual board election meeting this evening in downtown Dallas and elected Eric McGehearty, Founder and CEO of Globe Runner SEO, as its new VP of Sponsorship. DFWSEM is the leading organization in the Dallas area focused on education and networking opportunities specifically for internet marketing professionals. As new VP of Sponsorship, McGehearty will be responsible for attaining sponsorship for …