8 Advantages of Outsourcing Digital Content Marketing to the Pros

In business, some departments are mission critical. At a minimum, you need a leader to make the decisions and an accounts payable principle to send out checks each week. (Because let’s face it, no matter how nicely you ask them, no one’s going to work for free.) A sales team is great for making sure money continues to come in, but without the right collateral, they could fall short.

How to Gain Customer Attention with a Business YouTube Channel

One billion hours. That’s how long we collectively spend consuming content on YouTube every day. The only statistic that rivals it? The 1.8 billion total monthly users that login to watch – that’s a quarter of the world’s entire population! What’s more, when it comes to reaching 18-49-year-olds, YouTube outpaces every other major cable network in the U.S. and 85% of American teens use it, too.

7 Tips for Creating a Successful Business Podcast

You’ve done your podcast reconnaissance, and are convinced that this is the year you’ll start your own podcast for your business. Whether you’re looking to monetize said podcast, increase your conversion rates, or bolster your content strategy, podcast production is the precursor.

Connecting to Customers with User-Generated Content

What if we told you that you had a team of team of untapped marketers and salespeople waiting to help spread the word about your business? They don’t require a salary, and you might never meet them in person, but you also can’t afford to ignore them. No, we’re not suggesting you “invest” in an unpaid intern. Instead, we recommend crowdsourcing content from willing brand ambassadors. Need a refreshed marketing strategy to help you break through the noise and increase …

How Small Businesses Can Create Big Time Video Content

No matter how shoestring your marketing budget, you can’t afford to not invest in video marketing. Videos are highly shareable pieces of content that capture customers and encourage them to engage with your brand. In fact, marketers frequently report higher conversion rates and increased CTRs when video is used for email and social media marketing purposes.