Once upon a time, it was all about campfires not TVs, social media, or even radio that held us captive. The stories told around the fire helped shape entire cultures and solidify communities.
What if we told you that you had a team of team of untapped marketers and salespeople waiting to help spread the word about your business? They don’t require a salary, and you might never meet them in person, but you also can’t afford to ignore them. No, we’re not suggesting you “invest” in an unpaid intern. Instead, we recommend crowdsourcing content from willing brand ambassadors. Need a refreshed marketing strategy to help you break through the noise and increase …
The language-processing center is one of the most developed parts of the adult brain. It’s a highly advanced system that allows us to decipher meaning from pure silence. With little effort, black and white symbols take on all kinds of meaning.
Top down isn’t just a leadership strategy it’s also a branding strategy. Though we typically refer to the top tier of the c-suite as a CEO, the acronym could easily be exchanged for CBA (Chief Branding Ambassador).
No matter how shoestring your marketing budget, you can’t afford to not invest in video marketing. Videos are highly shareable pieces of content that capture customers and encourage them to engage with your brand. In fact, marketers frequently report higher conversion rates and increased CTRs when video is used for email and social media marketing purposes.
Once upon a time, marketing was all word of mouth. Now, with digital marketing settling in for the long haul, much of that’s changed. Pay-per-click campaigns and other forms of search marketing have all but replaced traditional marketing mainstays.
Imagine performing a Google Search only to discover all the content with a first-page ranking had been upvoted there. This is, essentially, the premise behind Reddit, a discussion website that hinges on content ratings.
Emotions are the first language we learn. Until our brains are fully developed, it’s how we communicate and how we understand our world. Some parts of that never leave us. Even into our adulthood, emotions drive our decision-making, especially when it comes to the things we purchase.
In online spaces, visuals are king. It’s a show not tell world where consumers are all but eschewing words in favor of graphics. Be it videos, photos or emojis, the demand is clear. When communicating marketing messages, best to use visual stories with limited text, if not in lieu it entirely.
Pictures are taking over the world. Literally. Instagram is the single fastest growing social network in the world today. Why? It’s because pictures and visual media drives emotion. What started out as a photo sharing app has fundamentally changed the way we communicate and view media in this digital age.