The Content Takeover

How much content is on the web and how has it grown over the years? In March 1989, the World Wide Web turned 26. What was once a thing of sci-fi, the web has grown from Star Trek fiction to an everyday survival tool during its 26 years of life. As newspapers become scarcer and books slowly move towards electronic versions, the web has quickly become the hub for a variety of content from all around the world. Now it’s …

New Contributor To A Blog? Here’s What You Need to Do

As you probably know by now, I recently joined Globe Runner as a Senior SEO Strategist. This makes me a new contributor to the Globe Runner’s blog, and I am quite happy to be able to contribute blog posts as often as I can. As a new contributor to our company blog, though, there were several things that I needed to do that will help the blog in the future. So, I’ve put together a checklist of what you, as …

Content Marketing: Is It On Your Wish List?

What would make you merry this holiday season? Figgy pudding? A partridge in a pear tree? Or lots of holiday shoppers buying your goods? If you chose the last option, there’s good news: Content marketing can put your retail business in front of holiday consumers and increase your end-of-year bottom line.

Are Bloggers more influential than Celebrities?

A new study developed by BlogHer and Ketchum PR suggests that blogs are more influential than celebrity ads when women make purchase decisions. The popular community for female bloggers has put out studies of online interaction for the past four years, but this one has profound significance and a provocative outcome. According to the 2011 Social Media Matters Study, 20% of women are enticed to learn more about products through blog promotions from bloggers they follow, versus just 13% from …

How to Create Great Content with Sheri Bell

Creating great content is some times challenging for businesses and as we all know content is king. Sheri Bell of CreativesMarketing.com give some great tips on the do’s and don’ts of content creation. Transcription Eric McGehearty: Hi, this is Eric with Globe Runner SEO. I’m excited to be here with Sheri today. Sheri is a social media specialist, she is a content expert. Sheri Bell: I love that. Could you say that again? Eric: Content expert. Sheri: Thank you. Eric: …

Blogging Your Brand: All dressed up and no one to comment?

You’re committed to the success of your company’s blog, so you write and write and write; you’re churning out blog posts several times a month, maybe even a few times a week, and you feel great about the content you’re putting out there… but then nothing happens. No trackbacks. No comments. What’s the deal?

Blogging Your Brand: Bring it Back Home

Websites can be expensive. Adding a blog to an existing website can seem a little daunting. It’s all too easy to say “Hey, why don’t I just sign up for mybrand.blogspot.com and then use that for my blog?”

Blogging Your Brand: Are You Posting Enough?

Whenever I work with a company who complains that they don’t get enough traffic, my first question is “How often do you post?” Because if it’s not at least once a week, then you’re not posting enough. No one routinely checks websites that never change. If you establish a pattern of new content cropping up every week (more than that is even better), people will learn to check your blog more often, bringing you more traffic. Keep it somewhat unpredictable …