Google Fred Update

Another year, another Google algorithm update. This update specifically targets ad heavy, low value content websites. What do these sites look like, exactly? An example would be a website that is very text heavy, with the content being in article form. These articles clearly will be targeting industry related keywords and offer little to no value. Lastly, the content will be tailored towards generating ad revenue versus actually trying to answer the user’s question.

Google Possum Update

The Possum update. Yet another animal update from Google. This one actually wasn’t named by Google. The search industry as a whole came up with the name. What is the Possum update? It specifically addresses the map search portion of Google. It doesn’t address the rest of search. If you are affected by Possum, it would only be the maps or the locations part of your search. I have five points I want to cover about the Possum update. The …

Google’s Mobile Preference

It’s no surprise that mobile is super important. It’s 50 to 60 percent of most of our clients’ traffic volume these days. But, what is surprising is Google’s recent announcement that they would only look at the mobile content for search ranking purposes. What that means is that if you have a website that your mobile site displays different content than your desktop site, Google will officially start ignoring your desktop content and only showing the mobile content. Now, we …

Google’s January 2017 Mobile Update

I think we all hate pop‑ups. I know I do. Google’s finally made an algorithm update to address the issue on mobile, specifically. It’s called the Intrusive and Interstitial Mobile Update. It’s coming in January of 2017, so it’s right around the corner. Now, we got advance warning of this update because Google wanted people to have time to update their websites before they completely killed their mobile traffic, but that’s what’s going to happen. If your mobile site has …

AMP – Accelerated Mobile Pages

AMP. Accelerated mobile pages. Now, this is super cool because it’s super fast. On the phone, I get so bogged down waiting for web pages to load and this is the solution to that problem. So, Google actually came out with this recently. It’s an open source structure and it’s a way of producing code that loads incredibly fast. And what AMP actually does, is it takes the code of your website, minimizes it, and then sends it through Google …

Google Changes New Search Results Page Layout

Google is constantly updating to keep up with the latest in trends and digital developments, and recently they’ve made some subtle, yet important changes to the search results page layout. Although they are cosmetic, these small changes can have quite a big impact, and play a much larger role when it comes to tracking analytics for both paid and organic searches. Below is the before and after pictures of what Google’s design was, and what it looks like today for …

5 Takeaways: Google’s Performance Summit Keynote

by Alicia Kan If you watched yesterday’s Google Performance Summit keynote,  quite a bit of the information shared impacts marketers of every stripe — most notably local businesses and retail. Following are five of what we felt were the showstoppers, and potential implications for you. (Want to watch the entire keynote instead? You can on YouTube.) 1. Farewell desktop; mobile, make yourself at home Perhaps one of the most hated words is ‘paradigm shift’ but Sridhar Ramaswamy, Google’s VP for Advertising & Commerce, …

31 Reasons Why the Google Penguin Algorithm Hasn’t Updated Yet

As you probably are aware, Google hasn’t updated their Google Penguin algorithm update in quite some time. In fact, it’s been so long since we have seen an update related to links that we’ve even seen small businesses literally shut their doors as a result. Certainly that’s not Google’s fault at all, but the lack of a Google Penguin update has become quite the joke and frustration for many in the search community.