by Alicia Kan If you watched yesterday’s Google Performance Summit keynote, quite a bit of the information shared impacts marketers of every stripe — most notably local businesses and retail. Following are five of what we felt were the showstoppers, and potential implications for you. (Want to watch the entire keynote instead? You can on YouTube.) 1. Farewell desktop; mobile, make yourself at home Perhaps one of the most hated words is ‘paradigm shift’ but Sridhar Ramaswamy, Google’s VP for Advertising & Commerce, …
As you probably are aware, Google hasn’t updated their Google Penguin algorithm update in quite some time. In fact, it’s been so long since we have seen an update related to links that we’ve even seen small businesses literally shut their doors as a result. Certainly that’s not Google’s fault at all, but the lack of a Google Penguin update has become quite the joke and frustration for many in the search community.
Did you know a group of penguins is called a waddle? And Google has informed us that there will be no waddle until 2016. The delay was announced at the beginning of the month with this quote by a Google spokesperson, “With the holidays upon us, it looks like the penguins won’t march until next year.” As a reminder, “Penguin” is Google’s link quality algorithm. This algorithm is designed to analyze the links to a site and determine how those …
On October 26, 2015, Google unveiled its newest algorithm, RankBrain. What is RankBrain? RankBrain is an artificial intelligence (AI) system that sorts through Google’s indexed content and provides the most relevant websites for particular queries. RankBrain is one of many algorithms that make up Google Hummingbird. Hummingbird is Google’s overall search algorithm that consists of Panda, Penguin, RankBrain and others. How does RankBrain work? RankBrain is just one component of Google’s search algorithm, but its goal is to answer unique queries that Google has never seen before.
Google has changed the name of Google Webmaster Tools to Search Console, announcing the new Webmaster Tools. They have updated Google Webmaster Tools to now include the Search Analytics, but right now the only real change that’s taken place is the name change.
On July 24, 2014, Google rolled out a new algorithm update that has been dubbed the Google pigeon algorithm update, which affects local search engine rankings. Local search engine rankings refer to search queries that include a city name in the query. Since the update on July 24th, there have been some changes (fluctuations) in the search results, so as of the time of writing this, we still may see some further changes to the search results for certain keyword …
In a post yesterday, I looked at several websites where I had disavowed links with Google. I was specifically looking at Google Webmaster Tools‘ “links to your site” feature, to see if disavowed links still showed up there. In my post, I showed that even though I had disavowed links to a site several months ago, those links were still showing up in Google Webmaster Tools’ links to your site:
Google has recently added a drop-down to the search results listings that include Knowledge Graph data when you click the drop-down. Here’s an example of the new drop-down:
Google has quietly updated their link quality guidelines for widgets. More specifically, in Google’s Acceptable Webmaster Guidelines (in Google Webmaster Tools), they have changed the wording in the link schemes section.
Google just announced a new update to their algorithm, called Hummingbird. The update will not only return better results for conversational searches, it pays more attention to each keyword in a query to ensure all keywords are taken into account. Google announced the update on September 26, but they say the update took place about a month ago. Expect to see some changes!