Penguin and Panda: Thriving with Google’s Updates

Penguin and Panda: Thriving with Google’s Updates View more presentations from Globe Runner SEO. I was very fortunate to be the keynote speaker at last night’s Dallas Interactive Marketing & Internet SEO/SEM Meetup. I spoke about Google’s recent algorithm changes over the last several months nicknamed “Panda” and “Penguin”.

The Alphabet Game According to Google

A is for Apple right? Well not according to Google, “A” is now for Amazon. Now using Google Instant search we can see the 26 most important search terms from A to Z. Today, we intend to revisit the subject of Google Instant Search since our first post when Instant was first announced by Google. In this article, we are going to discuss how Google Instant has affected the searcher and what that means for businesses working to improve their …

Google Reveals Changes to Keyword Search

Even though Google has been working on a new keyword search tool for developing paid search campaigns since December, and it has been in beta testing phase since August, their updated keyword search tool finally came out over the weekend , and is available for widespread use. Google combined their two previous programs – ‘Keyword Tool’ and ‘Search-Based Keyword Tool’ into one – and took the best features from each. Some of the changes include: Flexible search – now it’s …