Building Buyer Personas: It’s Personal

Did you have an imaginary friend as a kid? If so, you probably remember them feeling a lot more real than a pretend person. In fact, if asked, you could have probably listed off everything about them from where they lived to what they ate for breakfast.

Influencer Marketing

What’s the value of a social media post? Well, sometimes, it’s the equity and standing that a blogger, vlogger, or community member has in a niche group. Influencer marketing is one of our favorite ways to market here at Globe Runner and it is almost always a sure fire hit. Communities, groups, and niche markets have so much to say and tapping into the conversation by communicating with influential people is a great way to learn about your potential customers.