Building Buyer Personas: It’s Personal

Did you have an imaginary friend as a kid? If so, you probably remember them feeling a lot more real than a pretend person. In fact, if asked, you could have probably listed off everything about them from where they lived to what they ate for breakfast.

Influencer Marketing

What’s the value of a social media post? Well, sometimes, it’s the equity and standing that a blogger, vlogger, or community member has in a niche group. Influencer marketing is one of our favorite ways to market here at Globe Runner and it is almost always a sure fire hit. Communities, groups, and niche markets have so much to say and tapping into the conversation by communicating with influential people is a great way to learn about your potential customers.

Artificial Intelligence and Consumer Behavior

Let’s get to one of my favorite subjects; artificial intelligence. I love this because I’m such a super tech nerd that I think AI is the coolest thing to talk about. It’s here. It’s real. We really have AI now. Now, I don’t know if it thinks and feels like we do, but I’ll tell you what it will do. It will start acting as a lot of customer service behaviors will be taken over by AI. Nowadays, you can …


Have any of the below happened to you? You or your business have scathing reviews on sites like Yelp or TripAdvisor Your business or product are the recipients of fake Amazon, Facebook or Google reviews When someone searches your name, all the links that come up on page 1 are from negative articles These are just three instances where online reputation management (ORM) comes into play. You can think of ORM as a specialist subset of SEO that deals with …