Brand ambassadorship is the new celebrity endorsement. Today’s social media influencers are the movie stars of the internet, and with thousands or millions of followers hanging on their every post, they’re a potent marketing outlet.
This year, email marketing drove roughly 25% of Cyber Monday sales. By some estimates, effective email campaigns are responsible for about the same in overall holiday sales, too.
2018 is rounding to a close. Even as we type these words we still can’t believe it ourselves. It was a big year in search marketing and an even bigger year for our full-service digital agency.
When you eat, sleep, and breathe work, the thought of taking a vacation can feel like being cut off from a critical lifeline. Yet, you know what all work and no play does to a person.
Without customers, your brand isn’t worth much. Most large and small business owners have been conditioned to focus almost solely on acquiring more and more customers. And sure, there’s a time and place for that. But what good is a growing customer base if you’re losing the ones you already have?
Did you have an imaginary friend as a kid? If so, you probably remember them feeling a lot more real than a pretend person. In fact, if asked, you could have probably listed off everything about them from where they lived to what they ate for breakfast.
As an advertising agency, we get this question a lot. The most common answer to our Dallas clients is, “depends on your business.” Different industries, product types, target markets, and B2B or B2C brands all perform differently across different mediums.
The process of moving from where you are to where you want to be is always a journey. In business, it’s important to plot your course and establish a direction.
Year after year consumers spend increasingly fewer hours away from their devices. They work, shop and engage socially in online platforms, consuming digital media at a feverish pace.
What’s the value of a social media post? Well, sometimes, it’s the equity and standing that a blogger, vlogger, or community member has in a niche group. Influencer marketing is one of our favorite ways to market here at Globe Runner and it is almost always a sure fire hit. Communities, groups, and niche markets have so much to say and tapping into the conversation by communicating with influential people is a great way to learn about your potential customers.