28 Reasons Why Duane Forrester Should Work for Globe Runner

As you may have heard, Duane Forrester, the former Senior Product Manager – Webmaster Outreach at Bing has been “reorganized” out of a job. Apparently Microsoft thought that there no longer needs to be a Bing webmaster liaison, which is really shame. It’s interesting to note, however, that Matt Cutts, Duane’s equivalent at Google, went on vacation a few months ago and has not come back yet. Is it the plan of Google and Bing to no longer offer up …

Digital Marketing News: February 2014

Digital Marketing News: February 2014 As a digital marketing specialist, it is absolutely necessary for me to stay up-to-date with the latest industry news, updates, and consumer technology trends. In February, I found the following articles to be especially noteworthy or interesting. Link Building ‘Link Building in 2014 is All About Your Brand & Reputation‘ is a great article discussing the impact Google search algorithm updates can have on businesses, especially small and medium sized businesses. The writer gives a …

Fashion Investments in a Bricks and Clicks World

I love the business of fashion, not just for the creativity surrounding the industry, but also for the unique business strategies used to develop successful brands. In todays fast-paced consumer society, experts and investors are looking for fast returns when helping grow a brand. Working in the digital industry, I find this to be an extremely common phenomenon. Companies might come and go in less than a year or two. That’s why I find PPR’s 51% investment in the emerging …

Hungry to Take Over the Web? Citysearch is!

With the launch of its YouTube Channel Hungry, Citysearch is becoming a major player in the video content space. Recognizing that the web gets more local every day, Citysearch’s new channel celebrates local culture while expanding its local influence. My sister-in-law Tolly Moseley is the Austin, TX host for Hungry: Check out her latest episode to see how Hungry offers visitors a taste of Austin: CityGrid Media, the internet conglomerate that owns CitySearch, is far more than just a website. …

The Key To Your Online Presence

Customers are more tech-savvy than ever and the number of consumers who grew up interacting online is growing. Businesses have been flocking to the online world to spread their message and look for new buyers, but all too often the message is fake, forced, or just not relevant to modern customers. Perhaps the most important orthodoxy underlying a brand’s online presence should be authenticity. Being online isn’t enough; you have to be real. It’s what people expect today, and they …

Ultimate guide to high converting landing pages

A common problem we have here at Globe Runner SEO is optimizing one page landing pages. Our team did some research and decided to compile some information on how to achieve the best converting landing page. Here are some of our findings: Anatomy of a Landing Page We discovered this gem recently. If you haven’t seen this you must review this image. These guys at formstack break down the perfect landing page. Must Read List for Landing Page Conversion: We …

Well Played: Language That Retains Leads

Eric and I are both acquaintances of Brian Massey, the Austin-based e-mail marketing expert who bills himself as The Conversion Scientist. Since we met at PubCon, I’d received email updates from him. It had been awhile since I’d gotten any conversion tips from Brian, but I just figured he was busy. One day, Brian sends out an update noting his absence: This summer I’ve generated some of the best content ever on the things that make business websites generate more …