Make Your Marketing Automation Emails Work Harder

by Alicia Kan No matter how successful your marketing automation work flow is, each element can always benefit from occasional testing and refinement. We’ve compiled some of the best recommendations in our Testing To-Do list that seem worthy of the experimentation given the stellar results reported. They may inspire similar improvements on your end: A/B test a fully designed email with a plain text one For some time now, it’s been marketers’ common struggle for their emails to even make it to recipients’ inboxes — …

Using Marketing Automation for Ecommerce 10 Best Practices

Marketing automation has become a buzz word online and with anything related to SEO marketing, but do you know what it really means and how best to use it? In a nutshell, marketing automation helps streamline, automate and measure marketing tasks and workflows to increase operational efficiency. In an even smaller nutshell, marketing automation helps companies effectively market on multiple channels such as social media, websites, and emails and automate tasks that would otherwise be repetitive to a human being. …