Bing Ads

A lot of potential clients walk in my door and they’re missing huge traffic opportunities and massive potential return on investment. The reason is because they’re missing a Bing Ads strategy. I’m a big proponent of Bing Ads. The reason being that I have clients that make amazing returns through their Bing Ads. Back in the day, Bing did not have as good of an ad platform. Today, however, their platform has caught up and they represent almost 30% of …

Advertising On Venmo?

What if you could advertise on a platform that didn’t allow advertising at all? Well, that’s exactly what WATER IS LIFE did. WATER IS LIFE is a nonprofit. It’s actually the one that my kids selected this year as part of our family Christmas. We’re going to be giving some money to their organization. When I looked into the organization, I found this strategy and I loved it so much I wanted to do a video on it. What they …

Google Is Improving Keyword Match Types! Or So They Say…

Yesterday, Google announced on their blog, that starting in late September you will lose the choice to opt out of close variant keyword matching for exact and phrase match keywords.  In reality, this probably won’t affect most accounts.  This is already a standard setting for newly created campaigns in Adwords that most people don’t notice or bother to turn off.  That being said, there is no good reason for Google to take this option away from users. Google says the …