Mobile-First Indexing & Mobile-Friendly Websites

Many business owners don’t understand that their website, even if it’s viewable on a mobile device, might not be mobile-friendly. A website is mobile-friendly if it’s been designed to be properly displayed on a mobile device, such as a smartphone or tablet. This means it can be read, navigated, and all essential functions utilized on a phone or tablet without the user having to pinch, rotate, or enlarge. If your website isn’t mobile-friendly, you’ve probably been missing out on traffic, …

Google AdWords Expanded Text Ads – How Are They Changing Paid Search?

Earlier this year, Google announced expanded text ads that would change the way PPC advertising would work. The main change is that instead of having a 25-character headline with two 35-character descriptions, you’d have two 30-character headlines and an 80-character description to play with. So what effect does this have on PPC advertising? There are a few things that you’ll need to keep in mind.

5 Practical Reasons to Do PPC in 2018

When it comes to promoting your brand online, one of the most powerful tools at your disposal is pay-per-click advertising. There are several very practical reasons for incorporating PPC into your overall online marketing strategy, five of which are explained below.