Bing/Yahoo Organic Traffic Issues in Google Analytics

After seeing some weird patterns in Google Analytics such as unexpected increases in Direct Traffic and a dip in some Organic Traffic, I thought I would research to see if anybody else was witnessing the same thing. It turns out that because Bing and Yahoo have started to encrypt their organic searches like Google, they will no longer show as Organic Traffic in Google Analytics. What separates Bing and Yahoo from Google is the referrer data is stripped and the …

Google Gives Webmasters Better Search Query Data in Webmaster Tools

Maybe this is could be called a late Christmas present from Google, but the search engine is now giving website owners more detailed search query data. If you have verified your website in Google Webmaster Tools, then you’ll be able to log in, view the search query report, and see more accurate data. Above is an example of the Search Query report in Google Webmaster Tools. To see this report, do the following: 1. Log into Webmaster Tools. 2. Click …

June 2012 SEO Update

June updates included two Panda updates, version 3.7 and 3.8, a first Penguin refresh, but there hasn’t been much chatter about those updates meaning they were probably pretty minor.  Google did confirm that links still carry more weight and are more important to your core rankings than social media.  Also, there are no “No Follow Penalties” from Google for including several no follow links on a site.

Google Plus Profiles Influencing SEO

Google continues to push businesses to use Google+ by promoting profiles in search. Now thought leaders are highlighted in some searches if you are logged in to google+.

Overstock.com Busted Again – Using Black Hat SEO

Once again, Overstock.com is suspected of playing dirty. Last February, Overstock.com was penalized by Google for manipulating the search engines. The online retailer offered students and faculty discounts in exchange for posting links from college and university websites to Overstock.com. Their motivation? Ranking in search engines are, in large part determined by assessing the number of sites that link back to the site being ranked. In order to avoid artificial influence on search engines, Google forbids sites from paying other …

Google Makes Search More Social

As more and more players enter into the search engine market, the only way to win market share is to innovate; come out with new features, or make your search engine faster. Recently Google did this, when it unveiled Google Instant, showing results as you search, shaving on average 2-3 seconds off of a search. Though social media is being universally adopted and growing immensely in popularity, it has been relatively untouched by the search world until now. Bing recently …

Closed Caption on YouTube is Indexed in Google Search

For a while now, I have been talking about using closed captioning in videos to increase your search presence. To do so on YouTube is very simple- all you need to do is type up a transcript of your video and upload it. YouTube will synchronize the video with the text. The wonderful about this this is it makes your video completely searchable. I decided to do an experiment and prove the case in point. I picked one of the …