By definition, ‘meta’ describes a thing that refers to itself. The word might also conjure something small. Both of these descriptors appropriately characterize the snippet that HTML tags use to summarize a page’s primary content and focus.
The year is half way over, but there’s still time to heat things up in 2018. Whether you’re bent on driving more traffic to your site or simply need more sales in the pipeline, search engine marketing has never been hotter.
Marketers spend a significant portion of their working lives attempting to get inside the heads of consumers. What better way to peer into the minds of internet users than to review their search histories?
It’s a simple question but is often left unanswered on a website’s FAQ page, services page and in Google. One of the first items we look for in a local search optimization audit is a menu of services. It helps define your competition, keyword targets, categories in Google and your secret sauce.
Whether you’re an SEO specialist or digital marketing manager, you know that online campaigns are measured by one thing: results. But without sufficient data, you’re essentially running them blind. Google Analytics illuminates some key insights. Still, it alone can leave businesses with blind spots. Tagging in some help from Google Tag Manager (GTM) broadens your view, giving you a fuller picture of how users are interacting with your site.
Since the birth of simple machines, man has been building. As the world has become more wired, we’ve taken to constructing online. The instruments we use to form our creations have also changed.
To Google, one letter makes a huge difference– at least when we’re talking HTTPS vs. HTTP. Since 2014, the big G has been strongly encouraging websites to convert to SSL. Though it’s not yet resulted in a proper Google update, there have been rankings boots for following suit.
Nothing shakes up the web world like a Google algorithm update. Sites that are out of step can experience significant ranking fluctuations.
Words work. Though they’re a far cry from the grunts and gestures our language originated. Used in the correct combination, you can accomplish amazing feats like evoking emotion and amassing a crowd. (A useful SEO copywriting technique we’ll address in a moment!)
Can a small business compete with a large conglomerate? I was at a conference recently and I heard an answer from a speaker that I absolutely hated. The answer was “Stay hyper local and try to win your battles accordingly.” I just don’t accept that. What if you want business from a slightly larger audience? Here’s the trick. Go deeper than any of your larger competitors would ever dare to do. Let’s look at the travel industry, for example. Big …