How Small Businesses Can Win In SEO

Can a small business compete with a large conglomerate? I was at a conference recently and I heard an answer from a speaker that I absolutely hated. The answer was “Stay hyper local and try to win your battles accordingly.” I just don’t accept that. What if you want business from a slightly larger audience? Here’s the trick. Go deeper than any of your larger competitors would ever dare to do. Let’s look at the travel industry, for example. Big …

2017 SEO Projection

All right. 2017 is just right around the corner, and it’s time to do some projections. What do we see is coming in 2017? There’s going to be a lot of surprises, but here’s a couple things that I can tell you with a pretty good certainty you’ll see in 2017. The first one I did in a previous video, artificial intelligence. It’s here. It’s here to stay. It’s going to be a big part of what consumers experience, particularly …

How To Implement Schema Into Your Content

If you’re looking for a new technique to enhance your SEO, Schema is a powerful tool to boost your search engine result pages, also referred to as (SERPs). Not too many people use Schema, but it’s something that most people see and interact with on a daily basis. Why Is It Important? Not only does Schema enhance your general search engine results, and the way that they are displayed to users, but they can improve your click through rates on your …

Keyword & On-Page Best SEO Practices For 2017

  Each year Google algorithms grow and change, and keep Internet marketers on their toes for the latest updates. As the industry transforms, so should your practices, and skills. Before you jump headfirst into the New Year, it’s best to brush up on what the latest trends, and practices are for your SEO page optimization. Following along closely with the most recent updates, here are a few easy tactics you can use in order to maintain the best and most …

The Surprisingly Overlooked Trick to Improve Your Site’s Page Load Speed

by Brian Meller We all know that a faster site leads to usability, conversion and SEO gains. And sometimes it doesn’t require specialized SEO knowledge to improve site speed, as we’ll show you in this blog post. One often overlooked way to improve the page load speed of your website is to compress your images. This may not apply to everyone, but most websites have a portfolio section or a blog that contains images. If that’s the case, it’s important to reduce the file size of …

Optimizing Content With Help from Google Search Console’s Search Analytics

As SEOs, we’re always looking for new and innovative ways to get content ideas, and optimize content on websites. Here is one way that you can optimize the content on your website at individual page level, and get content ideas for new content at the same time. Using Google Search Console (formerly called Google Webmaster Tools), you can use Search Analytics to look at each individual web page on your website and see how that page is being found in …

How to Analyze Your Links in Google Search Console

Recently I wrote about Negative SEO and the various forms of it. I also wrote about how to combat each form of Negative SEO. Of the several forms that I identified, many were related to links. Because the Google algorithm relies so much on links and anchor text still, it’s important to keep track of the links to your website on a regular basis. Unfortunately, Google doesn’t give you a whole lot to work with, though. Google Search Console allows …

Truly Useful Links About Local SEO in One Handy List

If jumping into and mastering local search engine optimization (local SEO) is your New Year’s resolution, look no further for a curated list of useful links, blogs, and other resources on the topic. We made sure to gather information that was published in the last 12 months. So bookmark this page, you’ll be referring to it frequently!