Google Penguin 3.0 Refresh: What You Should Do Now

Starting on Friday October 17, 2014, Google began refreshing the Google Penguin algorithm update. The previous update was last October (October 2013). It’s been more than a year, and there are plenty of websites that were hit back in 2013. Some of those sites, if they did a proper link cleanup, are now seeing some recovery of Google organic traffic. Officially, Google announced that this is a Google Penguin refresh and could take weeks to complete. It’s not necessarily the …

Google AdWords Ads, Organic Search, and the eBay Search Penalty

Google has always maintained that paying for Google AdWords ads doesn’t have any effect on your organic search engine rankings. They just don’t share the same databases, so there’s no way for Google to know if you paid for AdWords ads and relay that information to the organic search team or its algorithm. I have to say that I agree with them–by mixing the two or allowing those two database to essentially “talk to each other”, there would be serious …

The Google Ads We Didn’t See

During 2013, Google removed more than 350 million bad ads. Advertisers (or scammers) wanted to pay money for Google to show their ad somewhere in Google’s network of websites, but Google removed those ads before we saw them. Not only did Google remove ads, though, they also stopped advertisers from advertising: they disabled their accounts.

Ad Group Level Impression Share Data

Dialing it in a little tighter with new reporting in AdWords. Ask and ye shall receive.  In this case, it’s in the form of a new development in the land of PPC and AdWords that has our team buzzed on a cold and wet Wednesday:  more reporting! For any paid search manager, their idle dreams consist of more reporting, more data, more statistics to analyze, interpret, regurgitate and otherwise rule our days by.  In their never ending quest to make …

Integrating Display ads with Keyword Targeting for Lower CPA

At DFWSEM I had a chance to interview James Moore Chief Revenue Officer of Simpli.fi about the potential of using display ads that are triggered by the users search history. Transcription Eric McGehearty: My name is Eric McGehearty, here again and I’m really excited. James from Simpli.fi had a really exciting speech about re-marketing and display. Display has been one of those areas that we’ve used before, we’ve had some success with, we’ve had some failures, but after tonight’s talk I really feel like we’re …

What’s new in Local Search

I had a chance to interview Chris Silver Smith at DFWSEM we had a relay good conversation about local search, here is a link to his SEO Blog. Transcription Eric McGehearty: Hi, it’s Eric with Globe Runner SEO, and I’m here today, I’m excited. I’ve got Chris Smith; he’s the director of KeyRelevance, which is a great SEO company here in Dallas, just like Globe Runner. And I’ve actually heard Chris speak before and I was pretty impressed with his …

Using the Google Keyword Tool and Match Type

This video starts our series on Keyword Research. We give some tips for using the Google Keyword tool to look at search volume and look at the match type aspect in some detail.