Facebook Crypto

Cryptocurrencies. Depending upon who you ask, they’re either the next big thing to take e-commerce by storm, or they’re just an overhyped fad that will crash much sooner than enthusiasts want to admit. Regardless of your feelings on the matter, learning about this new technology can be interesting, especially when you see how many different cryptocurrencies are currently available for purchase and the sheer volume of new currencies that are currently in development. Bitcoin is only the most famous example …

Facebook TV and The Art of Disruption

Facebook TV and the art of disruption. To me, this is the most fun way to market. To disrupt. To change the game entirely. And Facebook has done that, continues to do that, and announced maybe their most ambitious plan to disrupt yet with the announcement of Facebook TV. They have said that their OTT, or over-the-top, content platform will be released this year in 2017. Just like Netflix and Hulu, you will be able to enjoy original Facebook content …

Snapchat

Snapchat. It’s the platform that started out misused but now has become arguably one of the most important social media platforms, especially if you want to reach Millennials aged 18 to 35. They’re there. They’re using it. And they’re loving it. It went so well that it went public this year. Why do we care? Because it’s time to get serious about a Snapchat strategy that works for your business. If you’re trying to reach that consumer base, Snapchat is …

Facebook Live

Think about the power of live video. Think about the Super Bowl or New Year’s Eve. These are moments that are captured right then and, viewing them, you’re part of the experience. What if you could take that power and translate it into your business? Think for a second. What in your business can you do, that’s a live experience, that could capture a moment that could attract people? That’s what Facebook Live now gives you the opportunity to do. …

World Cup 2014 social media: Disappointing first week for official partners despite massive marketing push

A week into soccer’s biggest event, the FIFA World Cup in Brazil, sees some of its official partners with scant US social media buzz despite paying top dollar for the marketing rights. Findings from Globe Runner’s SociaLitmus social media command center show that Emirates is dead last in the US social media stakes, with only 1,508 social media mentions from June 13-19, 2014. (It does have a slick Pelé-ane with distinctive livery, though.) Adidas, which leads all FIFA partners at 17,331 mentions, has …

World Cup 2014 marketing: USMNT social media mentions quadruple in 7 days

What sport will people be talking about a month from now? From the past week’s social media mentions, it’s going to be soccer, specifically the 2014 World  Cup, and most particularly the US Men’s National Team’s upcoming match against Ghana in the Group of Death. Social mentions of the US Men’s National Team (USMNT) leapt to 15,426 the week of May 10, a gobsmacking 476% increase over the previous week’s mentions of 2,675. Majority of these mentions were on Twitter …

World Cup 2014 marketing: FIFA partner Adidas cranks up social media; Nike warming up for ambush campaign?

With only 30 days to go to kickoff, Adidas and Nike’s World Cup 2014 marketing strategies are ratcheting up. Online buzz in the US for the week of May 3 to May 9, 2014 shows Adidas winning by a handy length as the SociaLitmus chart above shows. Nike’s share of voice World Cup-wise across all major social media platforms registered only 5% compared to Adidas which captured 95% of mentions. This online state of affairs should satisfy soccer’s governing body …

Opt-In Vs. Opt-Out: Social Media’s Privacy War

Last week Twitter was abuzz with news about LinkedIn’s new social advertising using member’s profile pictures and established social connections. The ads were merely intended to show people what businesses their connections were following, which would lead to more connections. The ads featured the profile photos of the friends who liked the subject of the ad, and had been running since June in a trial period. But one blog post from a disgruntled member makes people notice that they’ve opted …

Facebook launches new chat and video features

As promised, Facebook had a big announcement this morning- they’re introducing group chat features within the regular chat application, updating chat’s design, and adding video chat through a partnership with Skype. These features will certainly help Facebook stay one step ahead of Google+, but shouldn’t outpace them- Google+ has group VIDEO chat, and Facebook haven’t created any additional customized privacy settings or safeguards, which is one of the main selling points of Google+ as a social network.

Twitter Redesigns Its Interface

If you are like most Twitter users, you usually access Twitter through a third-party application. Some use browser-based services like Hootsuite, while many prefer desktop applications like Tweetdeck. Still, the majority of tweets come from mobile devices using text messages and mobile apps. The fact is, that less than half of all tweets are sent from Twitter.com and its web interface. Looking to build up lost ground to many of these applications, Twitter has redesigned its own interface to look …