Tuning in to Twitter Live

It’s been almost a year since MGM studios and Twitter joined forces for an immersive New Year’s Eve experience using Twitter Live. In the span of a few hours, the launch segment had garnered an impressive 22 million views and impressions. Since then, the micro-blogging social media site has updated and added to the live streaming feature, reflecting back a cultural craving for immediacy.

How To Advertise On Snapchat

So this is a follow up from a previous blog. In it, I talked about how Snapchat was primed to IPO, and with it, open up the advertising floodgates. If you recall, Facebook and Twitter very much followed the same path. In the early days of Snapchat advertising, you had to create a campaign with a very prolific agency and it could cost you a lot of money. Now, you have the creative freedom to use the self-serve tools they …

Build A Brand On Social Media

What do you use your social media for? I think we’re past the days where everybody says, “Oh! I have to be on social!” We now know that everybody is on social. The more important question has become “What do I do with it?” A lot of my customers come to us and say, “We want leads.” They are very lead focused, which is great. We, at Globe Runner, are very lead focused, and a lot of our efforts revolve …

Social Video Tips

If you’re going to all the trouble to produce a video and put it up on YouTube or Facebook, you want to get the most out of it. I’ve got three simple tips for you to make sure you maximize your efforts. The first one is creating a custom thumbnail. If you look back at my old videos, you’ll see that I didn’t always do this, and, sometimes, to an embarrassing degree. I captured my very first slide as me …

Which Social Medium Is Right For You?

This is one of my favorite questions. It’s about social media platforms and which one is the right choice for your business? I think a few years ago, everybody thought, “Gosh, I need to be on all the social platforms.” I even remember creating profiles on hundreds of platforms just so I could be on everything. I thought that would nail it. I would have a huge audience if I were just on everything. What I, and every other business …

4 Reasons Engagement Ring Retailers Win at Social Media

Globe Runner has had its fair share of fine jewelry clients, specifically those in the engagement ring business. And boy, marketing diamond sparklers on social media is tough.  Apart from the competition, there are also the twin challenges of growing your audience on social and driving traffic to the website. We’ve learned by trial and error what works and what doesn’t, and listed below the five most useful lessons we’ve learned from our fine jeweler clients who excel at social media: 1. …

Social Media ROI: How to Tell if It Drives Traffic to Your Website

by Claire Parker The subject of social media ROI is a vast, complex area that we won’t get into — there are far more substantive sources out there on the topic. What we do want to share is how you can tell if your social media posts are driving traffic to your website. It will however require viewing Google Analytics. If Analytics hasn’t been deployed on your site, make sure it is so you can follow along.