Get Your Twitter Follow Button!

Back in February, we did a blog post about Twitter redesigning its interface with additional features and rich media integration. Now, Twitter has recently rolled out another change that may have a large impact for businesses; the Twitter Follow Button. Users can now click an embedded Twitter button to follow Twitter accounts directly from websites that interest them.

Social Search

If you’ve done a search on Bing or Google recently, you may have noticed the addition of “social circle” qualities included within the search results. For example, links that have been “liked” by members of your Facebook network may be pushed towards the top of the search results when searching with Bing. Or, if you’re using Google, you may see links that have been shared by members of your Twitter network included within the search results. This new feature of …

LinkedIn Groups

Have you been thinking about how to get more out of LinkedIn? Social Media Speaker J.R. Atkins, talks about how joining LinkedIn Groups can build creditability and establish your personal brand. Groups are probably the most powerful way to build your reputation in the largest professional networking group in the world. Here is an Overview on LinkedIn Groups Transcription Man 1: Let’s do a couple more seconds on joining groups. I’ve not done that yet. I’ve joined a couple, I’ve …

Well Played: Old Spice and the Scent of Success

I can’t refresh my Twhirl/Tweetdeck/Twhatever without seeing people rave about Old Spice today. My favorite commercials as of late have been the Old Spice “Man your man could smell like” ads, starring Isaiah Mustafa as The Old Spice Man. And he’s the BEST. The ads are hilarious and great on their own, but today Old Spice started filming Isaiah responding to YouTube commenters, celebrities, Twitter followers and prominent bloggers with individual videos, all of them around 30 seconds apiece. Some …

Getting Work in the Field of Social Media

By J.R. Atkins, Social Media Consultant Do you know anyone who actually gets paid to update Facebook, Twitter and write a blog? Mindy Smith does. She works for David Hira, a professional speaker and magic entertainer. How did she find this fun job? That’s right, on Facebook. If you are looking for a job, read on to find out how you can follow in Mindy’s footsteps. Looking for a “real job” Though Mindy holds a degree in Sports Marketing from …

Well Played: Hobby Lobby streamlines mobile coupons

In this economy, coupons are coming back in a big way- popular websites like LivingSocial and Groupon offer one-day-only savings on things like spa packages, restaurants and tourist adventures, and iPhone app Yowza!! offers mobile coupons based on your location for stores like The Finish Line, Pier 1 Imports, and The Container Store. But it’s a hassle to get coupons in your email, then print them, then remember them when you go out, then remember them at the point of …

Well Played: Real Thread T-Shirts and Video Done Right

This is the first in a series of blog posts where we showcase companies doing great work with social marketing. It’s not everyday you see truly educational material on YouTube, and I wasn’t expecting as much when I was researching screenprinting techniques, but when I came across video content from Orlando-based t-shirt printers Real Thread I was completely hooked on their content. Real Thread prides themselves on being eco-friendly, using water-based printing methods. In a world where it’s cool to …

Navigating the Spill- What you can learn from BP’s Blunders

One look at the real BP Twitter Account reveals one reply, and several RTs of tweets from government response initiatives, but no conversation. No outreach. No attempts to answer the angry or comfort the afflicted. BP is missing an opportunity here to polish their public image here simply by being transparent.