Whether you’re sending a single email or crafting one that will be distributed to thousands, there are a number of things you can’t overlook if you want to get the most opens and clicks possible. Sure, you could get lucky and achieve the metrics you’re looking for, but why leave it up to chance? Counting on luck is a bad digital marketing decision. Subject Line The email subject line is so important that, if it isn’t carefully crafted, the following …
With Texas Governor Greg Abbott’s most recent executive order (April 17, 2020), our state’s non-essential Texas retailers can begin offering “retail to-go” services this Friday. This is a fantastic opportunity for retailers to recoup some of the revenue that was lost over the past month when stores were shuttered. So what is your plan for marketing your retail to-go program?
As we face a new reality of battling the coronavirus (COVID-19), your way of life and your way of doing business has likely changed completely, seemingly overnight. While these are challenging times, for many of us, there are opportunities. Throughout history, in times of crisis, adaptability has proven to be an essential ingredient for survival. During wartime, hundreds of U.S. manufacturing companies converted their operations from making consumer goods to items essential for war. Today, with COVID-19 spreading across the …
People are wary of email soliciting. Maybe it’s junk mail fatigue, maybe it’s genuine distrust, but on the extreme end, ask for an address and you may as well be requesting their social security number.
It’s the end of an era. The Klout era. Klout was a social scoring service that drew data from your connected Facebook, Twitter, and other social media accounts.
Well, they’ve done it. Since its inception, Airbnb has been known for making the world more connected with its room sharing. Now with Vice, they want to provide premier experiences.
Lyft just beat Uber to being the first ride-sharing company to offer a subscription model.
The war is on! For years now, Amazon has been buying Google shopping ads. Well, not anymore. Amazon is serious about putting all of their advertising dollars into their own pockets.
There has never been a better time to produce and promote high-quality audio content. iTunes, Google Play, Sticher, iHeartRadio, the list goes on. You don’t need to sit down and have your eyes and ears glued to a screen anymore. It’s a great time to look into starting your own podcast.
Are you trying to market in the B2B space? It’s no secret that LinkedIn is a wonderful place to do so. And with their ad platform, it may be somewhere you want to market.