It is no secret that Siri is in countless pockets across the world and used daily. But what’s next? How can you integrate your native app with Siri? How can you integrate your marketing strategy with it?
Guaranteeing results in a search engine marketing has always been difficult to do. Google has changed the game forever, however, with the introduction of their local services ads.
Deep semantic indexing is what search engines such as Google use to find out how a term and content work together to mean the same thing.
Everybody wants to have the first position in Google search, right? Not necessarily.
Amazon’s new, Echo Look is just another example of the company’s push into the hardware space. Their virtual assistant Alexa was a smash hit, and Amazon continues to innovate with their unique product development.
Unsurprisingly, Google has released a new search engine update. This time it centers around the length of your meta descriptions.
Does your brand have a voice search strategy? With the rise of platforms such as Amazon’s Alexa and Apple’s Siri, voice search has never been more important.
Should your website have live chat on it? There are many pros to having this feature enabled. So many transactions can be made or broken by being responsive and swift to help your customers with any questions or comments they may have.
Are QR codes making a comeback? Well, yes and no. Since its inception, Snapcodes have been used heavily by Snapchat. While somewhat fringe at first, big brands are now taking advantage of this feature for promotions. Pepsi might be the biggest, most notable brand to run a Snapcode strategy. Would it be appropriate for your brand to run a similar promotion?
In today’s social media world, reducing friction and sharpening the user experience online is of the utmost importance. Instagram may have completely changed the e-commerce world with its introduction of shoppable images and posts.