Promotional Marketing

Don’t let your next promotion your company runs be a waste of time and resources. So many companies are running promotions for the sake of running a promotion. Rather, use a promotion to do some lead capture and learn about your audience. Learn about their wants and desires, and communicate with them directly.

It’s Not Print Versus Web

Happy 2018 everybody! Now more than ever it is important to take a moment to think about a print versus digital marketing strategy. Instead of thinking about which strategy suits your company and going all in on that single focus, look at how and when consumers will interact with your company. A multi-pronged approach is the best approach, and it takes knowing your consumer to know where to be when they will be there.

Path To Purchase

Promotional marketing. Use this time to learn about your customers. Their thoughts, their wants, their desires. So many companies run a promotion for the sake of running one. No lead capture. No market research. Nothing. Be smart about your promotions and it can be a win-win for you and your customer base.

It’s Not Print Versus Web

Print or digital? The answer is both. When you come up with an advertising strategy, try to think about who your customer is, and where they will be spending their time and attention. Going all in on print or digital could be a massive mistake and misallocation of resources. Rather, having a blend of the two types of advertising may be your best bet to have a successful campaign.

Path To Purchase

Empathy is the crucial variable to increasing sales and awareness. Put yourself in your customer’s shoes and go through each and every touch point that a customer will go through when discovering your good or service.

Core Values

At Globe Runner, our core values shape every aspect of our company and our policies. It would be a good idea to seriously consider your company’s values, and perhaps placing them on a wall somewhere in the office. With these values in writing, it will open up the floor for discussion as to how your team can work collectively to honor these values and attain company goals.

Co-Promotion and Cross-Promotion

Working with companies that are not in your exact vertical is a great way to spread awareness and brand recognition. Partner up with companies that are hungry for more people to learn about their product, and create something truly spectacular that will be a real win-win for all companies involved.

Making Your Brand Feel Bigger

What do you do if you’re a start up or small company, but you have big ideas and aspirations? Naturally, you turn that ambition into a marketing vehicle. There are so many opportunities to make your brand feel, look, and sound bigger than it actually is while remaining open and honest with your customers.

Snap Maps

By now you’ve heard reports of social media consuming people’s time and promoting anti-social behaviors. Well, Snapchat wants to combat that notion with their one of their latest updates, Snap Maps. Snap Maps allow you to see where your friends are in the world, and see the correlating photos and videos they post of what they are doing. The user experience of turning this feature on and off is simple, so you don’t have to worry about sharing your location …

How to Build Brand Value and Customer Loyalty

You represent your brand, but if your brand doesn’t offer anything to the public, you’re not likely to attract customers. It needs value. Fortunately, your brand most likely began with a good idea, and it can provide real value to clients. The trick is communicating that to your audience and being there, armed with credible information, when they need you most. But how exactly do you do that? Here are a few things to consider when building brand value and …