Careers

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Current Openings

SEO Project Manager

Senior-Level, Full Time, Addison, Texas

Summary Of Expectations

At the end of the day, Globe Runner Project Managers will be the team members held directly responsible for the client happiness and success of each account.  Using the guidelines mentioned below, you should be able to effectively manage 12 clients at any given time and possibly more clients if needed for short periods of time, due to high sales volume.  Project Managers will be assessed by their ability to effectively and consistently deliver on the tasks outlined below as well as overall client feedback received from the project manager’s main points of contact for each account.

Responsibilities

Globe Runner Account Managers are responsible for the following tasks on a day to day basis:

  • Developing high-level, comprehensive, digital marketing strategies for clients. High-level strategies should include all of the following (when applicable):
    • Technical SEO best practices and implemenation
    • Basic Technical Website Assessment – such as site speed issues
    • Content Marketing Strategy
    • Email Marketing Strategy
    • UX Best Practices for Conversion Optimization Strategy
    • Link Building Strategy
    • Paid Advertising Strategy – across multiple paid and social platforms as needed
  • Constantly communicating with clients via email, phone, or in-person, to effectively relay progress on the account and get any feedback the team may need from them, as well as keep them informed of results we are delivering and addressing any questions or concerns you may have about their account
  • Analyze results with the team such as return on campaign ad spend, website traffic and user metrics, etc. to determine if strategies being implemented are proving successful and re-strategizing accordingly if they are not
  • Be able to delegate and manage multiple tasks for many different clients each month to the various teams (PPC, Content, Production, Dev), and even implementing when necessary
  • Ensure all work for clients is completed to a satisfactory level with help from the quality team

Requirements

  • Bachelor’s degree in business or marketing or equivalent work experience
  • 2+ years experience in account management with a good understanding of SEO and SEM strategies
  • You should be able to proficiently communicate both verbally and in writing with minimal grammatical errors
  • Must be organized and detail-oriented
  • Being a self-started is crucial as you are responsible for driving client success by setting the digital strategy for their business

Certifications

  • You will be required to have all of the following Google certifications within the first 60 days of employment:
    • Analytics
    • Adwords Fundamentals
    • Adwords Search
    • Adwords Display
  • You will also be required to complete the following training guides within the first 30 days of employment:
    • Google Search Console
    • Google Tag Manager

PPC Account Manager

Senior-Level, Full Time, Addison, TX

Summary Of Expectations

At the end of the day, Globe Runner PPC Account Manager will be the team member held directly responsible for the success of a client’s paid campaign performance.  Delivering on the responsibilities mentioned below, they should be able to effectively manage all campaigns for 20-25  clients at any given time and possibly more if needed for short periods of time, due to high sales volume. PPC Managers will be assessed by their ability to effectively and consistently deliver on the tasks outlined below as well as overall client feedback received from the account manager and/or main points of contact for each account.

Requirements

  • Marketing background with at least 2+ years of native PPC experience in the following platforms:
    • Google Adwords (including display, remarketing, shopping and video)
    • Bing Ads
    • Facebook Ads
  • They should be able to proficiently communicate both verbally and in writing with minimal grammatical errors
  • Must be organized and detail-oriented
  • Being a self starter is crucial as you are responsible for driving client success on the paid side of their digital strategy
  • Must be comfortable communicating with clients on a regular basis and serving as the main point of contact for any clients who are “PPC Only”

Preferred

  • Native ppc experience in the following platforms:
    • Twitter
    • LinkedIn
    • Instagram
    • Pinterest
    • Unbounce Landing Page Builder
    • Dialog Tech (formerly IfByPhone) call tracking system
  • Basic knowledge of SEO best practices
  • Basic knowledge of UX best practices
  • Comfortable working in CMS like WordPress

Certifications

PPC Account Manager will be required to have the following Google certifications within the first 60 days of employment:

  • Analytics
  • Adwords Fundamentals
  • Adwords Search
  • Adwords Display
  • Adwords Mobile
  • Adwords Shopping
  • Adwords Video

They will also be required to complete the following training guides within the first 60 days of employment:

  • Google Search Console
  • Google Tag Manager

Responsibilities

The Globe Runner PPC Account Manager is responsible for the following tasks on a day to day basis:

  • Developing paid strategy for clients in regards to what type of campaigns each client should be running, making budget recommendations, and providing projections based on recommended budgets
  • Building out campaigns for clients across the different platforms mentioned above. Campaign build outs include tasks such as
    • Account set up/linking on any of the above mentioned platforms
    • Keyword and negative keyword research
    • Ad copy writing
    • Budget and bid setting
    • Directing designers on any creative needed for display/remarketing ads
    • Call tracking set-up
    • Goal tracking set-up
    • Landing page creation/direction
  • Monitoring client budgets and roi for each client account to ensure success of ppc campaigns
  • Optimizing client accounts based on desired CPA for each account
  • Assisting the SEO account managers with monthly reporting or in the case of “PPC Only” accounts reporting directly to clients with reports customized to their goals and priorities