Have you found yourself meandering around the internet mindlessly shopping for your next pair of shoes or a bike rack for your next excursion, only to be reminded of it in side banners on every page you visit? Google, the number one authority on all things search engine, seems to have an Achilles heel and as it is for every doting parent, it’s their child. Google seems to be leaning heavily on its own creation, Chrome, and the data it provides, while incorporating this data into their algorithm. As we update and evolve our websites to be more in line with Google’s way of thinking and filtering, it might be time to reconsider Google’s tactics and maybe even help it find the way.
User Experience > Chrome Data
What we’ve found to be true is that user experience, usability and content affect search engine rankings the most. In fact, this is the backbone of our business and we combine these three ingredients together to create a high-ranking and attractive website to help you rake in new customers and business.
The foundation of a good user-experience includes:
- Easy to navigate design
- A professionally designed site that is accessible through common browsers
- Actionable information with calls-to-action related to the search query/terms
- Legitimate and noteworthy content (no fluff!)
That’s all good and dandy but how does user experience really help me get on page one of Google search results? Good question. Search engines take into account a number of variables, including how the site is built on the backend, or your site structure. User experience is a second degree influence that provides a measurable benefit to your site’s popularity, which in turn affects how Google qualifies your site.
More than anything, a good user experience makes front-end users want to share, bookmark and return to your site feeling positive each time they visit.
A History of Visits
With that in mind, each time someone visits your site, this browser data is saved in their history and may even be affecting search results. Google collects Chrome browser usage data and pages that get bookmarked in Chrome might get a boost. To get bookmarked, you need to provide quality user-experience!
Another thing quality user-experience leads to is “dwell time,” or the amount of time people spend on your site after coming to it from a Google search. Google pays attention to this time known as, “long clicks vs short clicks,” and if people spend a lot of time on your site, this sends a signal of quality to Google!
The more users enjoy your site, the more they are likely to come back and if they frequently visit when signed into Google, your site gets a SERP bump.
Although Google tells a story with its search engine results, it’s certainly a Swiss-cheese story…one with holes. Use these holes to your advantage and bump up your position on search engine results with an awesome user-experience that’ll keep visitors coming back for more.