The Google Ads We Didn’t See

During 2013, Google removed more than 350 million bad ads. Advertisers (or scammers) wanted to pay money for Google to show their ad somewhere in Google’s network of websites, but Google removed those ads before we saw them. Not only did Google remove ads, though, they also stopped advertisers from advertising: they disabled their accounts.

According to Google, the number of advertisers that they disabled dropped from over 850,000 in 2012 to more than 270,000 in 2013. According to Google in a post they made today, “In part, we attribute this decline to scammers — counterfeiters, for example — being thwarted by our safety screens and searching for less-secure targets.”

Google monitors the ads and the advertisers. But they also monitors the sites and apps where the ads appear, as well:

Maintaining a healthy ads ecosystem isn’t just about stopping bad ads and advertisers; we closely monitor the sites and mobile apps that show our ads as well.

Google’s systems are getting better at thwarting scammers and counterfeiters, and that’s resulting in us not seeing ads that might have been shown to us. Why does Google spend so much financial, human, and technical resources to stopping bad advertising practices? If we stop clicking on ads, we stop trusting Google’s ads, and if businesses stop spending money on advertising, Google’s revenue model will collapse and go away.

Bill Hartzer is Globe Runner’s Senior SEO Strategist. You can follow him on Google Plus.