Globe Runner today announced its partnership with boutique market research agency Green Zebras in Malaysia to provide website analytics, competitive intelligence and digital research.
This is Globe Runner’s first partnership with an international market research agency and its first business collaboration in Asia.
Kuala Lumpur-based Green Zebras was founded by ex-Synovate/Ipsos Malaysia managing director Steve Murphy and former TNS Malaysia and Research International managing director Yazid Jamian. Murphy and Jamian are veterans of the research scene in Malaysia, Singapore and Asia Pacific.
Green Zebras offers quantitative and qualitative research services including advertising testing, customer intelligence, community panels, product testing and brand tracking.
Globe Runner has a suite of tools and proprietary services to conduct SEO audits, competitive intelligence, tracking and analytics of brands’ sites, social media and digital platforms.
“We reverse engineer other people’s algorithms to make sense of how consumers interact with sites,” said Globe Runner CEO Eric McGehearty. “We are excited to work with Green Zebras and develop these tools in the context of market research.”
Globe Runner was started in Texas by McGehearty in 2008. In addition to its core offerings of SEO, online advertising and content marketing, the agency also provides branding strategy and social media services. It joins Green Zebras’ network of partners that includes Vision Critical, Commetric, BuzzBack, Discovery Research, Luma, TapestryWorks and Gordon & McCallum.