Netflix Invests Big in Billboards

Remember back when Nextflix was just a mail-away DVD rental service? Things have certainly changed since then! Nowadays, with the company retaining existing subscribers and courting new customers by offering an enormous library of streaming videos and critically acclaimed original programming, it’s apparent that the company is a major player in the entertainment industry. Their latest acquisition may seem a bit puzzling, though: a billboard company.

In today’s video, we’ll discuss Netflix’s recent $100 million purchase—and more importantly, we’ll explain why one of the country’s most well-known media services would want to get its proverbial hands on a billboard company of all things. Simply put, billboards are among the most efficient way to advertise a product or service; a single board can be seen by thousands of drivers (and pedestrians) every single day. Netflix has taken this medium one step beyond by incorporating digital videos and animated gifs instead of traditional static images in their ads.

Netflix’s ultimate goal is to promote their selection of movies, TV shows, documentaries, and even interactive content, thus enticing folks into purchasing (or renewing) subscriptions. And if they can convince consumers to use Netflix instead of Hulu, Amazon Prime, or even HBO Now, then so much for the better.

As the old saying goes, “Content is king.” And Netflix is eager to become the kings of all content!