We test, test and then test again. The key to our optimization process is constant tinkering and intelligent iteration.
Using our custom, in-house A/B testing strategies, the Globe Runner team makes it a priority to test our onsite content and advertising materials.
When we first deploy content on a landing page, we consider multiple passages. Initially, we ask ourselves: who are we trying to speak to and what type of message are we trying to relay?
After taking time to answer those questions and dive into our specific goals, we craft multiple messaging options that we can go on to test and refine.
The results of our A/B testing inform the next iterations of messaging that we deploy, and the process continues again until we’re satisfied (read: never).
Our clients expect the best results possible, whether their goals are clicks, conversions or leads generated, and testing variations allows us to fulfill those expectations.
If you’re looking for an SEO Firm in Dallas to help take your brand to the next level, call Globe Runner at 972.538.0260 or simply enter your information on our contact form and we will reach you as quickly as possible.
Please call 972.538.0260 for a free quote.