Statement Based Marketing

What if somebody created a mountain of sugar in the middle of Times Square? Well, that’s exactly what KIND Bar did. To promote their new fruit chew, which includes only naturally occurring sugar from the fruits themselves, KIND did a little “out of the box” thinking. What better way to show the absurdity of sugar consumption amongst kids in the United States then creating a visually striking image. And building structures in public places isn’t only way to make a statement. How will your brand make a statement?