Don Draper unquestionably glamorized life in an advertising agency. Truth is, it’s not all high-rises and high balls. As Globe Runner Creative Director Brett Dougall will tell you, it takes quick wit, tough skin, and a strong work ethic to make a career out of your creativity.
As an advertising agency, we get this question a lot. The most common answer to our Dallas clients is, “depends on your business.” Different industries, product types, target markets, and B2B or B2C brands all perform differently across different mediums.
Who says you can’t teach an old dog (food) new tricks? In fact, that’s exactly what GR creative directors Eddie Hale and Brett Dougall set out to do when designing long-time client Muenster Milling’s new Ancient Grains dog food line. The campaign earned Globe Runner two prestigious Addy Awards, elevating our agency to an award-winning comprehensive Dallas digital marketing agency and SEO consultant.
In online spaces, visuals are king. It’s a show not tell world where consumers are all but eschewing words in favor of graphics. Be it videos, photos or emojis, the demand is clear. When communicating marketing messages, best to use visual stories with limited text, if not in lieu it entirely.
Year after year consumers spend increasingly fewer hours away from their devices. They work, shop and engage socially in online platforms, consuming digital media at a feverish pace.
Everyone, from fortune 1000 companies like Apple and McDonald’s all the way up to companies in industries like high fructose corn syrup, finds it necessary to revamp from time to time. Even creative agencies like Globe Runner, who recently went through a repositioning of its brand, know when it’s time to make a perceptible shift.