5 Takeaways: Google’s Performance Summit Keynote

by Alicia Kan If you watched yesterday’s Google Performance Summit keynote,  quite a bit of the information shared impacts marketers of every stripe — most notably local businesses and retail. Following are five of what we felt were the showstoppers, and potential implications for you. (Want to watch the entire keynote instead? You can on YouTube.) 1. Farewell desktop; mobile, make yourself at home Perhaps one of the most hated words is ‘paradigm shift’ but Sridhar Ramaswamy, Google’s VP for Advertising & Commerce, …

Search Marketing Study: How New gTLDs are Beating .COM

Since May 2014, Globe Runner has been actively researching and studying the Search Engine Marketing (PPC) effects that the New gTLD domain name extensions are having on the industry. The results of our first initial deep dive into real-world data was released back in September 2014. We then provided an update 8 months later. Originally, the .COM beat out a new gTLD domain name when it came to quality traffic: but .COM traffic was more expensive. However, one year and …

Ad Group Level Impression Share Data

Dialing it in a little tighter with new reporting in AdWords. Ask and ye shall receive.  In this case, it’s in the form of a new development in the land of PPC and AdWords that has our team buzzed on a cold and wet Wednesday:  more reporting! For any paid search manager, their idle dreams consist of more reporting, more data, more statistics to analyze, interpret, regurgitate and otherwise rule our days by.  In their never ending quest to make …