World Cup 2014 marketing: FIFA partner Adidas cranks up social media; Nike warming up for ambush campaign?

With only 30 days to go to kickoff, Adidas and Nike’s World Cup 2014 marketing strategies are ratcheting up. Online buzz in the US for the week of May 3 to May 9, 2014 shows Adidas winning by a handy length as the SociaLitmus chart above shows. Nike’s share of voice World Cup-wise across all major social media platforms registered only 5% compared to Adidas which captured 95% of mentions. This online state of affairs should satisfy soccer’s governing body …