Make Your Marketing Automation Emails Work Harder

by Alicia Kan No matter how successful your marketing automation work flow is, each element can always benefit from occasional testing and refinement. We’ve compiled some of the best recommendations in our Testing To-Do list that seem worthy of the experimentation given the stellar results reported. They may inspire similar improvements on your end: A/B test a fully designed email with a plain text one For some time now, it’s been marketers’ common struggle for their emails to even make it to recipients’ inboxes — …