Don’t take it personally. Most brands are having trouble increasing engagement with their pop-ups and online ads. That is, everyone except Lifestyle Brands. Some have even proven they can forego them all together, continue attracting repeat buyers, and circumvent the 83% of consumers who say they would block all ads if they could.
Let’s talk about you and…well, you. More specifically, let’s talk about you talking about you. If that’s getting too meta, stay with us.
Say you were to select a new friend simply based on their voice alone. More than the words they said, you’d be looking for someone who sounded approachable and relatable, right? The same is true of business’ brand voice. It’s less about specific words and turns of phrase you use than the tone with which you use to communicate and connect with your audience.