Whether you’re a one-woman business or a multinational corporation, strong branding is the hallmark of a trustworthy, professional organization.
Don’t take it personally. Most brands are having trouble increasing engagement with their pop-ups and online ads. That is, everyone except Lifestyle Brands. Some have even proven they can forego them all together, continue attracting repeat buyers, and circumvent the 83% of consumers who say they would block all ads if they could.
Over the years, our full-service marketing agency has seen a lot of good businesses suffer from bad marketing. Their products are top-of-the-line, their services are the best in the biz, and their customers are wildly happy. Problem is, no one knows about them.
Say you were to select a new friend simply based on their voice alone. More than the words they said, you’d be looking for someone who sounded approachable and relatable, right? The same is true of business’ brand voice. It’s less about specific words and turns of phrase you use than the tone with which you use to communicate and connect with your audience.
Part 2 of a quarterly digital marketing guide from our agency experts. Globe Runners know how to use digital marketing trends to create liftoff. We’re not in the business of staying grounded; we’re in the business of sending our clients to new heights. To do that, we spend a considerable amount of manpower cataloging the digital landscape.
Say you wanted to travel from New York to Dallas. You wouldn’t hop a plane that didn’t specify a destination in hopes you’d eventually end up in DFW. You’d take considerable effort to ensure you got home as efficiently as possible.
Sometimes it takes more than one top dog to run a successful creative marketing campaign. Meet Brett Dougall, part two of the dynamic duo of Globe Runner Creative Directors helping launch our clients’ traditional and digital marketing campaigns. He and creative counterpart, Eddie Hale, are largely responsible for the artistic output at our agency. Here’s a brief look at what life’s like behind the director’s desk. About Brett Though he was born in Las Vegas, Brett escaped Sin City and got …
Today we’re giving readers an inside look at the Globe Runner Creative Directors that are helping us thread the online marketing needle. Meet Eddie Hale, former big dog at Black Lab Creative.
New year, new series. Introducing a quarterly digital marketing guide from our agency experts. You don’t become a true Globe Runner without rocketing ahead of the curve. Trends help us navigate our client’s digital marketing trajectory and anticipate speed bumps. To do that, we have to crunch data from every part.
It’s been almost a year since MGM studios and Twitter joined forces for an immersive New Year’s Eve experience using Twitter Live. In the span of a few hours, the launch segment had garnered an impressive 22 million views and impressions. Since then, the micro-blogging social media site has updated and added to the live streaming feature, reflecting back a cultural craving for immediacy.
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