Emotions are the first language we learn. Until our brains are fully developed, it’s how we communicate and how we understand our world. Some parts of that never leave us. Even into our adulthood, emotions drive our decision-making, especially when it comes to the things we purchase.
In online spaces, visuals are king. It’s a show not tell world where consumers are all but eschewing words in favor of graphics. Be it videos, photos or emojis, the demand is clear. When communicating marketing messages, best to use visual stories with limited text, if not in lieu it entirely.
Your company is more than the products or services you sell. It’s about the people you serve and the principles you stand by. Enduring businesses know this. That’s why successful brands lead with and stand by a set of well-crafted core values.
Apologies for the delayed announcement, but Globe Runner has been busy teaching an old dog some new tricks. Back in January of this year, we acquired Dallas branding agency, Black Lab Creative, to help us take our clients’ brands and businesses to the next level.
Everyone, from fortune 1000 companies like Apple and McDonald’s all the way up to companies in industries like high fructose corn syrup, finds it necessary to revamp from time to time. Even creative agencies like Globe Runner, who recently went through a repositioning of its brand, know when it’s time to make a perceptible shift.
Hi, this is Eric, CEO of Globe Runner. I want to talk to you today about content marketing – but I’d really like to change the way we talk about content marketing. I have a lot of customers that come in and say ‘shouldn’t I be blogging and doing stuff on social media?’ And the answer is yes, you probably should. But how you do that is important. So, let’s use a different word. Instead of content marketing, let’s call …
IN a nod to the times and surging demand for SEO services, Globe Runner unveiled its new logo, part of a branding and corporate identity refreshing exercise that started in May 2014. The new brand was produced by upcoming Texan design shop Steadfast Creative. The rebranding was prompted by unprecedented demand for strategic SEO services, particularly in the booming DFW market. Globe Runner is poised to meet its 2014 revenue targets by the third quarter of the year. The bump in …
Whenever I work with a company who complains that they don’t get enough traffic, my first question is “How often do you post?” Because if it’s not at least once a week, then you’re not posting enough. No one routinely checks websites that never change. If you establish a pattern of new content cropping up every week (more than that is even better), people will learn to check your blog more often, bringing you more traffic. Keep it somewhat unpredictable …
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