Once upon a time, marketing was all word of mouth. Now, with digital marketing settling in for the long haul, much of that’s changed. Pay-per-click campaigns and other forms of search marketing have all but replaced traditional marketing mainstays.
Small business owners spend their days wearing multiple hats. One moment you’re sending invoices as accounts receivable, the next you’re approving employee time off as HR. The burden of doing it all on your own can leave little room for managing your brand online.
Part 2 of a quarterly digital marketing guide from our agency experts. Globe Runners know how to use digital marketing trends to create liftoff. We’re not in the business of staying grounded; we’re in the business of sending our clients to new heights. To do that, we spend a considerable amount of manpower cataloging the digital landscape.
Hard to believe that LinkedIn is still technically only a teenager. But time moves quickly in the world of social media. At age 14, the employment-oriented social networking service is mature beyond its years.
New year, new series. Introducing a quarterly digital marketing guide from our agency experts. You don’t become a true Globe Runner without rocketing ahead of the curve. Trends help us navigate our client’s digital marketing trajectory and anticipate speed bumps. To do that, we have to crunch data from every part.
It’s been almost a year since MGM studios and Twitter joined forces for an immersive New Year’s Eve experience using Twitter Live. In the span of a few hours, the launch segment had garnered an impressive 22 million views and impressions. Since then, the micro-blogging social media site has updated and added to the live streaming feature, reflecting back a cultural craving for immediacy.
Emotions are the first language we learn. Until our brains are fully developed, it’s how we communicate and how we understand our world. Some parts of that never leave us. Even into our adulthood, emotions drive our decision-making, especially when it comes to the things we purchase.
You’re missing out on sales. That is unless you’ve already leveraged your marketing channels through cross-promotion. If not, your competitors are free to gobble up the market share and solidify brand loyalty among your potential clients.
Words work. Though they’re a far cry from the grunts and gestures our language originated. Used in the correct combination, you can accomplish amazing feats like evoking emotion and amassing a crowd. (A useful SEO copywriting technique we’ll address in a moment!)
by Alicia Kan Everyone always asks a digital agency about their keyword research process. The truth is that there are as many techniques as there are ways to take your coffee: Literally hundreds, and no way is right or wrong. At Globe Runner, we’ve got a keyword research framework that everyone has customized with their favorite tools and resources. Use it to build your own process for your own purposes, and keep it flexible enough to accommodate any new keyword research developments that come along. Why conduct keyword research …