VIDEO: Thought Leadership, Not Just Content Marketing

Hi, this is Eric, CEO of Globe Runner. I want to talk to you today about content marketing – but I’d really like to change the way we talk about content marketing. I have a lot of customers that come in and say ‘shouldn’t I be blogging and doing stuff on social media?’ And the answer is yes, you probably should. But how you do that is important. So, let’s use a different word. Instead of content marketing, let’s call …

A free, customizable content calendar for 2016

When multiple clients have multiple content needs, it can get hairy keeping track of everything. At Globe Runner, we developed an annual content calendar on Google Sheets that allows content producers to view the entire year at a glance and plan content as far ahead as possible. And we’re sharing it with you.

Tag Management 101: Make Your Posts Shine

Finishing your blogpost or article is a feat deserving of a night out or that pumpkin spice latte you’ve been craving. But before you finish, you realize you have to tag the post to high heavens and back; how do you determine which tags to choose and are the tags becoming overwhelming? The simple practice of cleaning and managing your tags can keep you sane and help organize your blog and posts to best maximize your SEO. What is Tag …

The Content Takeover

How much content is on the web and how has it grown over the years? In March 1989, the World Wide Web turned 26. What was once a thing of sci-fi, the web has grown from Star Trek fiction to an everyday survival tool during its 26 years of life. As newspapers become scarcer and books slowly move towards electronic versions, the web has quickly become the hub for a variety of content from all around the world. Now it’s …