The language-processing center is one of the most developed parts of the adult brain. It’s a highly advanced system that allows us to decipher meaning from pure silence. With little effort, black and white symbols take on all kinds of meaning.
Words work. Though they’re a far cry from the grunts and gestures our language originated. Used in the correct combination, you can accomplish amazing feats like evoking emotion and amassing a crowd. (A useful SEO copywriting technique we’ll address in a moment!)