Talking Testimonials: Why they’re Important and How to Get Them

Testimonials are like a 24-hour online marketing team who’s always working, but you never have to pay. Still, many small businesses make the costly error of leaving them off their website, not realizing the power of peer praise. How effective are they? According to Nielsen research, “92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone they don’t even know.” Could customer testimonials be the key to increasing your conversion …