Over the years, our full-service marketing agency has seen a lot of good businesses suffer from bad marketing. Their products are top-of-the-line, their services are the best in the biz, and their customers are wildly happy. Problem is, no one knows about them.
These days, many e-commerce websites promise fast shipping on orders if a buyer is willing to spend a certain amount of money. But what if a company took the opposite approach? Would you be willing to wait a little longer to receive a product if it meant paying a lower price for the item? Would you be willing to wait a SUBSTANTIAL amount of time if it meant getting a SIGNIFICANT bargain? In today’s video, we’ll discuss the Wish app. …
Whether you’re an SEO specialist or digital marketing manager, you know that online campaigns are measured by one thing: results. But without sufficient data, you’re essentially running them blind. Google Analytics illuminates some key insights. Still, it alone can leave businesses with blind spots. Tagging in some help from Google Tag Manager (GTM) broadens your view, giving you a fuller picture of how users are interacting with your site.
Don Draper unquestionably glamorized life in an advertising agency. Truth is, it’s not all high-rises and high balls. As Globe Runner Creative Director Brett Dougall will tell you, it takes quick wit, tough skin, and a strong work ethic to make a career out of your creativity.
Part 2 of a quarterly digital marketing guide from our agency experts. Globe Runners know how to use digital marketing trends to create liftoff. We’re not in the business of staying grounded; we’re in the business of sending our clients to new heights. To do that, we spend a considerable amount of manpower cataloging the digital landscape.
Say you wanted to travel from New York to Dallas. You wouldn’t hop a plane that didn’t specify a destination in hopes you’d eventually end up in DFW. You’d take considerable effort to ensure you got home as efficiently as possible.
The process of moving from where you are to where you want to be is always a journey. In business, it’s important to plot your course and establish a direction.
New year, new series. Introducing a quarterly digital marketing guide from our agency experts. You don’t become a true Globe Runner without rocketing ahead of the curve. Trends help us navigate our client’s digital marketing trajectory and anticipate speed bumps. To do that, we have to crunch data from every part.
It’s been almost a year since MGM studios and Twitter joined forces for an immersive New Year’s Eve experience using Twitter Live. In the span of a few hours, the launch segment had garnered an impressive 22 million views and impressions. Since then, the micro-blogging social media site has updated and added to the live streaming feature, reflecting back a cultural craving for immediacy.
To Google, one letter makes a huge difference– at least when we’re talking HTTPS vs. HTTP. Since 2014, the big G has been strongly encouraging websites to convert to SSL. Though it’s not yet resulted in a proper Google update, there have been rankings boots for following suit.