Email Segmentation: A Quick Guide

Delivery is the foundation of good story-telling. Any comedian will tell you that if you deliver a bad joke the right way, you can make it funny. The same goes for email marketing. How you currently break up and deliver your email communications and segment your audience based on what they do (in addition to what they say) is what determines its efficacy. Segmentation Based on Action You may already be segmenting your emails based on groups i.e. business groups, …