AMP – Accelerated Mobile Pages

AMP. Accelerated mobile pages. Now, this is super cool because it’s super fast. On the phone, I get so bogged down waiting for web pages to load and this is the solution to that problem. So, Google actually came out with this recently. It’s an open source structure and it’s a way of producing code that loads incredibly fast. And what AMP actually does, is it takes the code of your website, minimizes it, and then sends it through Google …

How To Implement Schema Into Your Content

If you’re looking for a new technique to enhance your SEO, Schema is a powerful tool to boost your search engine result pages, also referred to as (SERPs). Not too many people use Schema, but it’s something that most people see and interact with on a daily basis. Why Is It Important? Not only does Schema enhance your general search engine results, and the way that they are displayed to users, but they can improve your click through rates on your …

How To Go About Doing Keyword Research

by Alicia Kan Everyone always asks a digital agency about their keyword research process. The truth is that there are as many techniques as there are ways to take your coffee: Literally hundreds, and no way is right or wrong. At Globe Runner, we’ve got a keyword research framework that everyone has customized with their favorite tools and resources. Use it to build your own process for your own purposes, and keep it flexible enough to accommodate any new keyword research developments that come along. Why conduct keyword research …

5 Takeaways: Google’s Performance Summit Keynote

by Alicia Kan If you watched yesterday’s Google Performance Summit keynote,  quite a bit of the information shared impacts marketers of every stripe — most notably local businesses and retail. Following are five of what we felt were the showstoppers, and potential implications for you. (Want to watch the entire keynote instead? You can on YouTube.) 1. Farewell desktop; mobile, make yourself at home Perhaps one of the most hated words is ‘paradigm shift’ but Sridhar Ramaswamy, Google’s VP for Advertising & Commerce, …

Search Marketing Study: How New gTLDs are Beating .COM

Since May 2014, Globe Runner has been actively researching and studying the Search Engine Marketing (PPC) effects that the New gTLD domain name extensions are having on the industry. The results of our first initial deep dive into real-world data was released back in September 2014. We then provided an update 8 months later. Originally, the .COM beat out a new gTLD domain name when it came to quality traffic: but .COM traffic was more expensive. However, one year and …

Social Search

If you’ve done a search on Bing or Google recently, you may have noticed the addition of “social circle” qualities included within the search results. For example, links that have been “liked” by members of your Facebook network may be pushed towards the top of the search results when searching with Bing. Or, if you’re using Google, you may see links that have been shared by members of your Twitter network included within the search results. This new feature of …

Google and html Microformats: a new SEO Element

Eric McGehearty, CEO of Globe Runner SEO, discusses microformats and the effect they are beginning to have on search engine optimization. Microformats are an extended part of HTML markup and can dramatically effect search results. Search engines such as Google, Yahoo, and Bing are now starting to incorporate micro-formatting into their search results. microformats will give you a much larger presence within a search engine as they effect how your search result appears, not just where within search results your business appears. Things …