Google Algorithm Update

The average layperson probably doesn’t give much thought to Google’s search algorithm. As long as they can type their query into the search bar, hit a button, and get relevant results, then they’re happy! However, most business owners and professional bloggers have a vested interest in making sure that their site shows up on the first page of the Google’s search results. If you’re part of the aforementioned demographic, then it’s actually essential for you to know how Google finds …

Google Maps AR

Are you a fan of Google Maps? A lot of us use it in our daily lives for road navigation and urban exploration purposes; younger people may not be able to imagine what life was like before we had it at our disposal. The app is also a great way to find reviews and recommendations for different establishments, helping us choose where we’d like to shop and eat. However, while it’s one thing to be able to utilize “the wisdom …

AMP – Accelerated Mobile Pages

AMP. Accelerated mobile pages. Now, this is super cool because it’s super fast. On the phone, I get so bogged down waiting for web pages to load and this is the solution to that problem. So, Google actually came out with this recently. It’s an open source structure and it’s a way of producing code that loads incredibly fast. And what AMP actually does, is it takes the code of your website, minimizes it, and then sends it through Google …

How To Implement Schema Into Your Content

If you’re looking for a new technique to enhance your SEO, Schema is a powerful tool to boost your search engine result pages, also referred to as (SERPs). Not too many people use Schema, but it’s something that most people see and interact with on a daily basis. Why Is It Important? Not only does Schema enhance your general search engine results, and the way that they are displayed to users, but they can improve your click through rates on your …

How To Go About Doing Keyword Research

by Alicia Kan Everyone always asks a digital agency about their keyword research process. The truth is that there are as many techniques as there are ways to take your coffee: Literally hundreds, and no way is right or wrong. At Globe Runner, we’ve got a keyword research framework that everyone has customized with their favorite tools and resources. Use it to build your own process for your own purposes, and keep it flexible enough to accommodate any new keyword research developments that come along. Why conduct keyword research …

5 Takeaways: Google’s Performance Summit Keynote

by Alicia Kan If you watched yesterday’s Google Performance Summit keynote,  quite a bit of the information shared impacts marketers of every stripe — most notably local businesses and retail. Following are five of what we felt were the showstoppers, and potential implications for you. (Want to watch the entire keynote instead? You can on YouTube.) 1. Farewell desktop; mobile, make yourself at home Perhaps one of the most hated words is ‘paradigm shift’ but Sridhar Ramaswamy, Google’s VP for Advertising & Commerce, …